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Jeff Mottle

AS129811: A vision for the future of Virtual Reality in Design Viz: Advice from the Experts

(Duration 01:00:58)

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Key Learning

Key Learning

  • Make better business decisions in the implementation of XR into your company
  • Learn what XR technologies can benefit you the most in AEC design and marketing
  • Understand how to bring creativity to the XR pipeline and build engaging experiences
  • Learn about current and future XR technologies that will shape the AEC industry



Over the last several years virtual reality, augmented reality and mixed reality have really taken hold within the visualization and AEC fields, but the future of this technology and how it evolves are far from set in stone.The speed at which developments in software and hardware are happening make this one of the most exciting and challenging technologies of the last several decades. In this panel, we will discuss the current state of the XR (x Reality i.e VR, AR, MR etc)industry, strategies for keeping up with the latest advancements, balancing creativity and technology through storytelling, collaborative design, new technologies that could help our industry in marketing and design, how to find the right people to manage XR projects and much more.Join us for this open talk about the future of XR and how it will change the industry.

Target Audience

Target Audience

Anyone who is involved in VR, AR, MR in architecture or wanting to implement these technologies in an AEC design and marketing pipeline.



Jeff Mottle

Jeff Mottle is the Founder of CGarchitect Digital Media Corporation, the leading online magazine and user community for architectural visualization professionals. He also co-founded the CGschool, that caters exclusively to architectural visualization professionals. Having worked in the industry since 1996, Jeff has been involved in developing and speaking at conferences around the world. He is immersed in many areas of the industry and actively pursues initiatives that help promote the growth of the field, including CGarchitect's yearly Architectural Visualization competition and 3D Awards.

Obrien Chalmers

An entrepreneur and 3D visualization and branding expert, O’Brien Chalmers is the Founder and President of Steelblue, a creative agency that works in partnership with premier developers and architects to brand and market new developments with a compelling visual reality before the buildings materialize. With a client list that includes Tishman Speyer, Hines, Boston Properties, Golden State Warriors, and Millennium Partners, Steelblue brings real estate ideas to life in Award-winning format, enabling clients to win prestigious development projects, and to engage prospective buyers in a competitive luxury market. O’Brien also cofounded Screampoint and served as COO, where he directed global operations across the U.S and Asia. O’Brien earned his Bachelors and Masters degrees in Architecture from Tulane University in New Orleans, LA. He has juried international real-estate visualization competitions, and his 3D imagery has been published in over 100 publications.

Alex Coulombe

Alex Coulombe is the Creative Director of Agile Lens Immersive Design, a new virtual reality consultancy specializing in custom immersive technology solutions for architecture and design. He's been using VR since the Oculus Rift DK1 where he pioneered a workflow at the architectural consultancy Fisher Dachs Associates to test theater sightlines. Since then, he's worked on a myriad of projects where VR was uniquely suited to solve a problem. Alex is a strong advocate of using VR beyond simple presentations and takes a holistic approach to VR's capabilities throughout the design process. Currently his company is focused on developing new tools and experiences for Google Daydream, GearVR, Oculus Rift, HTC Vive, Windows Mixed Reality, and WebVR.

Scott Dewoody

Scott DeWoody has always had an affinity for art and technology. After seeing the animation being done through computers, he knew he could combine the two. In 2007 he graduated with a bachelor’s degree in media arts and animation. He focused on lighting and rendering techniques using 3ds Max software, V-Ray for 3ds Max, and Adobe Photoshop software. A day does not go by when he is not using one of these applications. Image quality and workflow are the top priorities in his work. He is constantly studying color theory, composition, and new ways to produce the most effective possible results. He has worked at M. Arthur Gensler Jr. & Associates (Gensler), for the past 8 years as a visualization artist and manager. He has worked for numerous clients, including NVIDIA Corporation, ExxonMobil, and so many more. Currently, he is exploring the new possibilities of architecture in the interactive space with gaming platforms, augmented reality, and virtual reality.

Martin Enthed

After having worked for 10 years at IKEA, I have recently been appointed Managing Director for the newly established IKEA Digital Lab, aiming at identifying, investigating and evaluating new technologies specified towards the needs of IKEA and its customers. My new responsibility is added on to my role as Development & Operation IT manager at IKEA Communications, the IKEA in house agency for communication.Before joining IKEA, I worked over 20 years as an independent consultant, focusing design support. This entailed computerized support, including animation, to various design-undertakings, be it the car-industry, bio-medical research, jewellery, or home-furnishing design. I did have IKEA as a frequent client of mine during my years as a consultant, assisting them in development of virtual prototypes. And now, I have the privilege to further explore and experience the very latest in digital development in an open and curious environment, encouraging innovation and new thinking.

David Scott

David is the Director of Business Development at Transparent House, a creative agency based in San Francisco that specializes in 3D CGI and Visual Effects campaigns for Product and Real Estate Marketing & Advertising, and whose client list includes Samsung, HP, Sony, Dell, General Motors, Marriott Hotels, Microsoft, Google, and Apple. Prior to joining Transparent House, David was the Executive Producer and co-founder of Identity FX, Inc., a Los Angeles based VFX studio that provided Visual Effects and Stereoscopic 3D optimization & conversion for dozens of theatrical and broadcast projects, including Nike, Google, McDonald's, The Amazing Spider Man, Prometheus, Green Lantern, and the Chronicles of Narnia. With a background in Visual Effects and Live-Action Production, tempered by a decade of working in Hollywood on some of the biggest titles in the business, David brings a strong combination of creative insight and practical execution to his role as Producer/Director. David has helped establish production co-ventures and tech partnerships in NY, SF, LA, Germany, Hungary, Spain, Ukraine, China, and South Korea and has spoken as an invited guest at SIGGRAPH, REDucation, and The 3D Quality Alliance. A graduate of Carnegie-Mellon University, David is also a member of the Producers Guild of America and the Visual Effects Society. When he is not working, David likes to climbs rocks, mountain bike, snowboard, and fly airplanes upside down.

Related Classes

Related Classes



  • 2017
  • AS129811
  • AU Las Vegas;


  • 3ds Max
  • Revit Live
  • Revit Architecture
  • Revit
  • Autodesk Stingray


  • Architecture Services


  • Animation and Entertainment
  • Virtual Reality
  • Design Visualization
  • Augmented Reality