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Ben Rappell

AS124880-R: Architectural Visualization—Who Controls the Image?

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Key Learning

Key Learning

  • Learn the roles of different disciplines within the process of image creation
  • Learn how to work with other disciplines
  • Learn how to productively create inspired imagery
  • Understand what goes into creating a successful image

Materials

Materials

Description

Description

How do we define our roles as visualization artists in the process of creating high-end quality marketing images? Who controls the image? How do you create a productive and inspired process when different design disciplines want to push their own ideas? It's the architect's building, the developer's money, the interior designer's space, the graphic designer's brand-and they all want to push that upon the visualizer's image. How do we as an industry keep control of our work while still working with and within the bounds of the other disciplines involved, while keeping everyone happy with the process and the outcome?

Target Audience

Target Audience

project leads wanting to streamline the process of image creation

Speakers

Speakers

Ben Rappell

Before joining FKD in 2015, Ben has been an instructor at the Autodesk accredited MAD Academy in South Australia between 2008-2010 and at FloodSlicer as an Associate Director between 2010-2015.During his time at MAD Academy, he instructed architects and designers in creating photorealistic imagery through Autodesk accredited courseware.He has both worked on and managed many high profile architectural projects both in Australia and internationally. Ben was a lead artist on the ‘Imagina Award’ winning entry ‘Now and When’ for the 2010 Venice Architecture Biennale as well as multiple CG Architect Award nominated projects.Since then he has gone on to help start up FKD studio and spearhead their film team.

David Fraher

David Fraher Director; FKD Studio Bachelor of Design (Interior Design) RMITDavid is an Architectural rendering specialist.Before Establishing FKD in 2015 David spent over 10 years working for some of Australia’s premier Architectural visualization Studios. He draws on his education and understanding of interior design to create well balanced and photo real imagery.Through his experience, David has worked on and managed a diverse range of architectural projects resulting in images of the highest quality.

Nick King

Nick has over twenty years of experience in architectural visualisation.



Since starting out as part of an architectural studio in London, he has forged a career in the field developing his skills as the industry has evolved.



During this time he has created images, animations and soundtracks for countless projects, and worked alongside some of the world’s leading architectural practices (Foster and Partners, Rogers Stirk Harbour and Partners, Renzo Piano Building Workshop and many others).



After several years as an associate at foremost London studio Hayes Davidson, Nick moved to Melbourne in 2008 where he has continued to specialise in visualisation of architecture and the built environment.Upon arriving in Melbourne he spent three years working in studios, before establishing FKD.

Related Classes

Related Classes

Tags

Published

  • 2017
  • AS124880-R
  • AU Las Vegas;

Software

  • 3ds Max

Industry

  • Architecture Services

Topics

  • Animation and Entertainment
  • Design Visualization
  • Architecture Services