“Design thinking” has become a common business term in recent years. You may have heard it on one of your teams, or from a designer, marketer, or engineer. As an industrial designer, I am often asked about it. Many people are not familiar with industrial design, but they know design thinking is part of what we do. This class will be a hands-on introduction to design thinking. I will center it on a team-based, timed design challenge. There will be a project brief and teams will be selected at random. First, we will benchmark the specific industry and establish a target audience to investigate the business direction. The main section of this workshop will be to develop and present a product pitch for a specific product. Part of this event will be the critique of ideas. Please join me for this challenging exploration into the process of design thinking. Learning to work as a team under intense pressure is a skill you can take back with you from Autodesk University.
Jeff Smith is an industrial designer currently working for Autodesk, Inc., as an education manager. With a diverse background in product design and development, Smith brings this experience to a team that supports Fusion 360 software in higher education within the United States. Prior to Joining Autodesk, Smith worked for more than 20 years as design director of Reflex Design, a consulting group based in Fort Lauderdale, Florida, that serves a range of domestic and international clients. The diversity of products included fitness equipment, as well as medical, industrial, consumer, and kitchen products. Smith also spent 8 years as adjunct faculty at the Art Institute of Fort Lauderdale. While there, Smith taught Solidworks software, sketching, product design, personal watercraft design, and design for manufacturing. In addition to work experience, Smith also served as chapter chair for the Industrial Designers Society of America’s Florida Chapter. Smith earned a bachelor’s degree from the Rochester Institute of Technology in industrial design.