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Solomon Rogers

DV23317: Virtual Reality plus Mixed Reality: The Evolution of Storytelling to Story Living—Rolls-Royce, BBC, Nike, and Bjork

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Key Learning

Key Learning

  • Learn about virtual reality
  • Learn about augmented reality
  • Learn about merged reality
  • Learn about future technology

Description

Description

Sol Rogers will use REWIND:VR case studies to show the sort of work that is currently being commissioned and utilized—from architectural design and development to Rolls-Royce’s new Vision vehicles, BBC’s International Space Station Space Walk, and the launch of Nike’s new Soccer Team kit. You may remember the early, overhyped virtual-reality (VR) attempts of the mid 1990s that were expensive and unable to deliver a truly immersive experience—and in many cases, just left people feeling nauseous. This is the year where VR truly becomes a viable consumer product. So, what's changed in the past 20 years? Sol Rogers, CEO and founder of REWIND:VR, will look at the developments—from technology and platforms to smartphones and appetite for the medium. VR is no longer just a marketing gimmick. It's a serious industry predicted to have 170 million active users by 2018.

Target Audience

Target Audience

All those looking to utilise VR, AR and MR within their designs and visualizations

Speakers

Speakers

Solomon Rogers

Sol Rogers has grown Rewind year after year into an industry-leading tribe of vibrant creatives producing world-class virtual reality, animation, and creative-technology installations. He is regularly asked to speak at high-profile international events.

Tags

Published

  • 2016
  • DV23317
  • AU Las Vegas

Industries

  • Advertising. Publishing and Graphic Design
  • Architecture Services

Topics

  • Design Visualization
  • Animation and Entertainment