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Ludovick Michaud

AV11979: Storytelling Through Composition: The Keys to Effective Client Communication

(Duration 01:11:05)

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Key Learning

Key Learning

  • Learn the importance of discovering the purpose for the image (communicating the “Why”)
  • Discover camera basics that help illustrate the story
  • Learn how to identify good compositions and understand their basic guidelines and rules
  • Discover the difference and importance of visual accuracy versus physical accuracy

Description

Description

More and more architectural studios are tasked with delivering renderings as part of their communications with their clients. These renderings have become powerful and important tools to help clients understand the vision for their projects and to help approve the major milestones during the design process. Understanding how to compose an image to convey the desired message has become increasingly important. Understanding the basic rules of composition and how to engage the viewer using composition is the foundation of successful communication. Our class will teach storytelling through composition and will capitalize on the team’s design skills to create compelling visual communication tools that will enable class attendees to be more efficient and effective in their communications with their clients.

Target Audience

Target Audience

Architects, Architectural Visualizers, photoshop artists, 2D/3D artists

Speakers

Speakers

Ludovick Michaud

With over 20 years of experience, Ludo Michaud has spent most of his career in the creation of visual effects for televisions and film. He has worked on over 8 features films, well over 1000 commercials, countless game trailers, and even 3D rides. He’s a mentor for the Visual Effects Society, he built training books/tools for Softimage|XSI, taught seminars at Gnomon School of Visual Effects, and is a member of the advisory board of a few of the community colleges around Dallas, Texas, and he has consulted for University of Texas at Dallas on curriculum. He joined Corgan MediaLab to help elevate their 3D/FX department for visualization and he’s now an associate within the firm. Ludo keeps elevating the studio through new techniques and new tools, as well as helping find the right material for the group and teaching through the firm’s internal college program. In addition Ludo teaches for the NAD (National Animation Design University) around the country, starting new programs to teach visual effects.

Brandon Carmichael

After graduating from Wheaton College with a degree in film and art, Brandon Carmichael moved to the United Kingdom to work with Cannes Lions. Upon returning to the United States, he moved to Texas where his film career began in earnest. Over the last 12 years Brandon has produced countless commercials both domestic and international ranging from spots for Chick-fil-A to Super Bowl commercials. He is also an award-winning filmmaker, including for episodic, short, and full-length feature films. In 2013 he joined Corgan MediaLab as creative director and he headed up their film/video division. He leads a team of highly talented artists to craft narrative storytelling projects utilizing 3D animation and the integration of live action and 3D/FX. Brandon has also had the opportunity to teach at various conferences and festivals, including Autodesk University, the Dallas Producers Association, and other film-industry related events.

John Higgs

John Higgs is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 20-plus years, and now the Lab is recognized as a regional leader in the field of architectural visualization and storytelling. John has produced animations for a variety of architectural projects, including airports, office complexes, data centers, transit projects, and hospitals. He has also worked in the broadcast, film, interactive, music, and video game industries for clients such as Adidas AG; Hyundai; Dell; Mountain Dew; Atari; Nokia; and JPMorgan Chase Bank, While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. John has spoken at Autodesk University for several years and at other conferences on the topics of technology and storytelling. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course.

Chad Speas

Chad Speas is a design applications manager for Corgan Associates Inc., a national architecture firm with market sectors in aviation, mission critical, K-12 schools, and healthcare. He received his bachelor’s degree in environmental design from Texas A&M University with a bachelor’s degree in environmental design. He is a registered architect in Texas and Arizona and has been practicing architecture for nearly 16 years. Chad’s primary focus at Corgan is development and implementation of the education and training program for design applications. He is a Certified Revit Professional and has been using Autodesk, Inc., products for over a decade, most recently overseeing the firm’s transition of project work to A360 Team and the Collaboration for Revit platform. He will be attending his fifth Autodesk University.

Related Classes

Related Classes

Tags

Published

  • 2015
  • AV11979
  • AU Las Vegas

Software

  • 3ds Max
  • Maya

Industry

  • Architecture Services

Topics

  • 3D Modeling and Engineering for Infrastructure
  • Design Visualization