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John Higgs

AV11967: Building an Island a Stone at a Time: Storytelling for an Airport Design Competition

(Duration 01:14:51)

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Key Learning

Key Learning

  • Discover the storytelling case study of the Dalian, China, Airport Design Competition
  • Gain knowledge of the workflow and process for creating a complex video with a variety of media
  • Discover how different styles can enhance messaging and best utilize precious time
  • Discover how different styles can enhance messaging and best utilize precious time

Description

Description

This class will illustrate the storytelling process undertaken for a recent international airport design competition in Dalian, China, and the critical role storytelling played in the firm’s competition submittal. The class will demonstrate how a variety of media was used to create an inspiring video that set the firm’s submittal apart from its competition. We will explore each phase of the project, starting with discovery and storyboards. Then we will move into a discussion of production for both live and CG elements, and we’ll end with compositing and editing. We will explain why key decisions were made and when they were made to get the best results. The audience will gain an understanding for each part of the process by seeing real-world examples and behind-the-scenes footage during each phase. Finally, we will share successes and lessons learned from our experience working with 2 Design and Production Teams that were on opposite sides of the world and 14 hours apart.

Target Audience

Target Audience

Anyone interested in being a better storyteller. Animators, digital artists, editors, sales/ marketing

Speakers

Speakers

John Higgs

John Higgs is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 20-plus years, and now the Lab is recognized as a regional leader in the field of architectural visualization and storytelling. John has produced animations for a variety of architectural projects, including airports, office complexes, data centers, transit projects, and hospitals. He has also worked in the broadcast, film, interactive, music, and video game industries for clients such as Adidas AG; Hyundai; Dell; Mountain Dew; Atari; Nokia; and JPMorgan Chase Bank, While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. John has spoken at Autodesk University for several years and at other conferences on the topics of technology and storytelling. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course.

Brandon Carmichael

After graduating from Wheaton College with a degree in film and art, Brandon Carmichael moved to the United Kingdom to work with Cannes Lions. Upon returning to the United States, he moved to Texas where his film career began in earnest. Over the last 12 years Brandon has produced countless commercials both domestic and international ranging from spots for Chick-fil-A to Super Bowl commercials. He is also an award-winning filmmaker, including for episodic, short, and full-length feature films. In 2013 he joined Corgan MediaLab as creative director and he headed up their film/video division. He leads a team of highly talented artists to craft narrative storytelling projects utilizing 3D animation and the integration of live action and 3D/FX. Brandon has also had the opportunity to teach at various conferences and festivals, including Autodesk University, the Dallas Producers Association, and other film-industry related events.

Ludovick Michaud

With over 20 years of experience, Ludo Michaud has spent most of his career in the creation of visual effects for televisions and film. He has worked on over 8 features films, well over 1000 commercials, countless game trailers, and even 3D rides. He’s a mentor for the Visual Effects Society, he built training books/tools for Softimage|XSI, taught seminars at Gnomon School of Visual Effects, and is a member of the advisory board of a few of the community colleges around Dallas, Texas, and he has consulted for University of Texas at Dallas on curriculum. He joined Corgan MediaLab to help elevate their 3D/FX department for visualization and he’s now an associate within the firm. Ludo keeps elevating the studio through new techniques and new tools, as well as helping find the right material for the group and teaching through the firm’s internal college program. In addition Ludo teaches for the NAD (National Animation Design University) around the country, starting new programs to teach visual effects.

Related Classes

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Tags

Published

  • 2015
  • AV11967
  • AU Las Vegas

Software

  • 3ds Max
  • Maya

Industries

  • Architecture Services
  • Film and Television

Topics

  • Airport Design
  • Design Visualization