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Carlos Cristerna

AV11375-R: New Methods of Delivery—and When to Use Them

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Key Learning

Key Learning

  • Discover a variety of uses for new technologies
  • Learn how to analyze client needs and identify best technology
  • Find new use cases for emerging technologies
  • Learn how to discuss with clients advantages and disadvantages of new trends

Materials

Materials

Description

Description

Whether we use a pencil or the latest technology, as digital artists we still need to develop creative to give our clients an advantage over the competition. Clients sell the same product to the same clientele—how do we help them differentiate? We have technology converging in many ways (architectural visualization, video games, real time)—how do we find the best way to make use of this convergence? Ultimately, as a creative agency or architectural visualization firm, we need to look for ways to show off products and environments that are visually more compelling so that they become the catalyst of this differentiation. Products such as 3ds Max software, Maya software, NVIDIA mental ray software, Revit software, AutoCAD software, and new emerging real-time technologies like Showcase software help with this problem, but that’s just the beginning. In this roundtable we will talk about why we follow these trends and where these new technologies will bring us. Is it all a fad? Will we find a real practical use other than entertainment? Will our clients end up showing us the way?

Target Audience

Target Audience

3D artists, art directors, architects

Speakers

Speakers

Carlos Cristerna

With Neoscape, Inc., since 2005, Carlos Cristerna leads the studio’s 3D Visualization Teams. As visualization director, Carlos oversees Neoscape’s digital artists, constantly pushing technological, creative, and artistic limits to achieve the most beautiful and powerful work possible. His decade of experience encompasses everything from architecture, design, photography, and film, and provides him with an enviable skill set that makes him an oft-sought-after industry panelist and finalist for multiple architectural illustration awards annually. Carlos was recently elected vice president of the American Society of Architectural Illustrators (ASAI), and he also served as a judge for last year’s CGarchitect annual 3D Awards. Carlos received the ASAI Award of Excellence in 2009, and in 2010 his work was recognized with the ASAI Formal Award. Carlos graduated with a bachelor of architecture from the Universidad Autonoma de Sinaloa, Mexico.

Related Classes

Related Classes

Tags

Published

  • 2015
  • AV11375-R
  • AU Las Vegas

Software

  • 3ds Max
  • Maya
  • Showcase

Industries

  • Architecture Services
  • General Media & Entertainment

Topics

  • Rendering
  • Design Visualization