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Ciro Sannino

AV10732: Lessons from Photography to Create Compelling Architectural Visualization

(Duration 01:03:40)

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Key Learning

Key Learning

  • Discover the relevance of the abstraction layer
  • Discover the connections between rendering and photography
  • Learn how to build an image using the 3-point lighting concept
  • Learn how to handle contrast with distance

Materials

Materials

Description

Description

As an experienced educator who has trained many people live and online, I find the rendering world is full of technical information. The technical layer has been covered extensively and many learning options are available, but what’s missing is the building and educating of the abstraction layer. This knowledge is fundamental, but many times we think it’s only applicable to talented people. As visualization artists, we should know much more about photography—specifically, composition, lighting, and color theory. A better understanding of this fundamental abstraction layer will facilitate a better understanding of the technical side of visualization. There’s a great deal to learn about lighting before realizing the promise of a compelling photograph—recreating the illusion of the tridimensionality. After all, even if it sounds absurd, the final render is many things, but it is not 3D.

Target Audience

Target Audience

Architects, Engineers and Design visualization specialist who are interested in advancing their production skills

Speakers

Speakers

Ciro Sannino

Ciro Sannino started his career working with photorealistic renders and was totally in love with the idea of creating images that carried the excitement of a photograph's light. He decided to strengthen his training by studying photography and graduating in process design. With the combination academic training and his photographic vision, he created the 5SRW method, a workflow to produce renderings entirely based on the photographic approach. He became the first official instructor certified by Chaos Group and published a book called Photography & Rendering With V-Ray, which has been translated into 3 languages. Ciro is today the project manager at Learnvray.com—available in 7 languages—and he continues to give master classes and workshops worldwide. He is also working on his next book, The Magic of Light With V-Ray, which will be available in Spanish in January 2016.

Related Classes

Related Classes

Tags

Published

  • 2015
  • AV10732
  • AU Las Vegas

Software

  • 3ds Max

Industry

  • Architecture Services

Topics

  • Design Visualization
  • Rendering