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Joe Gunn

VI5324: Commercial Breakdown: Part 1

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Key Learning

Key Learning

  • Learn timesaving tools for production
  • Learn tips for logo creation and workflow
  • Learn how to efficiently create GPU rendering shaders for V-Ray
  • Learn how to create more convincing animation using dynamics with MassFX

Materials

Materials

Description

Description

In this class you will gain an understanding of a commercial production that uses only computer graphics. This is a 2-part series that will cover the entire process of creating a commercial spec spot for the HBO show Boardwalk Empire. In part 1 you'll see the project kick off from the storyboards phase and proceed through rough animation and visual effects. We will cover some topics that include modeling, texturing, and dynamics. These classes will utilize an array of tools, including 3ds Max software and Chaos Group's V-Ray rendering engine, to bring this piece to life.

Target Audience

Target Audience

Those interested in learning how commercials are made using real tools & techniques in production. 3ds Max/3ds Max Design users

Speakers

Speakers

Joe Gunn

Joe Gunn is a senior freelance 3D artist based in New York City with more than 10 years of experience. Although his roots in the business started in Minneapolis, Minnesota, he is now busy working at many different studios throughout the world. Joe's client list includes companies such as Uncharted Territory, LLC; Pixomondo; Prime Focus; Blur Studio; Imaginary Forces; Logan; and many more. In 2009 Joe's industry peers recognized him as an Autodesk Master. Joe believes in giving back to the CG community with real-production-based tutorials. He has authored 4 DVD training titles. Joe has worked on many different productions, from feature films like 2012, Fast Five, and Final Destination 5, to award-nominated music videos and more. Joe also co-owns A&G Tool Company LLC with Chad Ashley. Since 2010 A&G has created production-proven 3ds Max software tools made for artists, by artists. He always says, 'If you don't know, you better ask somebody!'

Chad Ashley

As a Creative Director and head of 3D for Digital Kitchen, Chad Ashley has conceptualized, directed, animated, and produced work that has earned numerous industry awards, including a Design Grand Prix at the Cannes International Creativity Festival. With over 15 years of experience in 3D, Chad has created worlds for many adventurous brands, including Estée Lauder Companies, Inc.; Budweiser (Anheuser-Busch); and Cartoon Network. Most recently Chad earned a One Show Silver Pencil for his design work at Los Angeles International Airport. Chad also co-owns A&G Tool Company LLC with Joe Gunn. Since 2010 A&G has created production-proven 3ds Max software tools made for artists, by artists.

Related Classes

Related Classes

Tags

Published

  • 2014
  • VI5324
  • AU Las Vegas

Software

  • 3ds max

Industry

  • Media and Entertainment

Topics

  • Visualization
  • Animation
  • and Entertainment