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John Higgs

AV3143: Non-Photorealistic Renderings Inside Autodesk 3ds Max® Design

(Duration 01:23:25)

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Key Learning

Key Learning

  • Create animations that resemble sketches and paintings
  • Use the appropriate styles for complementing the various phases of the architectural process
  • Perform basic modeling, texturing, compositing, and layering techniques as they relate to stylized images
  • Explain the methodology for creating unique textures

Materials

Materials

Description

Description

From sketches to watercolors, we will explore contemporary trends in the use of digital media for creating non-photorealistic renderings. Covering much more than Adobe® Photoshop® filtering, the class will examine how to create styles that help convey concepts and ideas to clients at various points in the creative process. We will demonstrate tips and tricks for animating various styles. We will also show you how to evaluate client needs to determine appropriate uses of stylized versus non-stylized images.

Target Audience

Target Audience

End User, 3D visualization artists and designers who are looking for alternative ways to illustrate their designs and concepts outside the norms of photorealistic or hyperealistic

Speakers

Speakers

John Higgs

John is the founder and president of Corgan MediaLab. He has honed his studio’s craft over the past 15 years, and now the Lab is recognized as a regional leader in the field of architectural visualization. He has produced animations for a variety of architectural projects ranging from international airports, office complexes, data centers, transit projects, and hospitals. John has also done work in the broadcast, film, interactive, music, and video game industries for clients such as Adidas, Hyundai, Dell, Mountain Dew, Atari, Nokia, and Chase. While under his leadership, Corgan MediaLab has been honored with numerous awards and has been featured in many publications. John has spoken at AU and other conferences on the topics of technology and design visualization. He has also served on the advisory board at Full Sail University and acted as a visiting instructor at Texas Tech University for a graduate-level animation course.

Ben Ortiz

Ben Ortiz has focused his career on contributing ground-breaking 3d visual effects to the computer graphics industry. His work has been featured in industry publications such as, Expose, Elemental, and Vanity Fair. He has spent the past decade working on prestigious accounts to develop the renowned Dallas Arts District. His award winning images feature Norman Foster’s Winspear Opera House, Koolhaas’ Wyly Theater, and the acclaimed Klyde Warren Park. Ben serves as Art Director of Corgan MediaLab where he oversees artistic output of the studio to ensure it is at the highest level. He leads the studio’s production teams by consistently creating innovative and impactful animations with creative passion. The MediaLab produces 2d & 3d visual effects for clients including Adidas, Hyundai, Dell, Mountain Dew, Atari, Nokia, and Chase. Ben also serves on the advisory board at The Art Institute of Dallas and on the portfolio review board for ABOSG, a Dallas-based non-profit animation guild.

Related Classes

Related Classes

Tags

Published

  • 2012
  • AV3143

Software

  • Autodesk 3ds Max Design
  • Autodesk 3ds Max

Industries

  • Advertising, Publishing & Graphic Design
  • Architecture & Construction Service Providers

Topics

  • Advanced Visualization
  • Digital Entertainment Techniques