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Gonzalo Navarro

AV12157: Case Study—Waldorf Astoria: A Film Production in Less than 30 Days

(Duration 49:06)

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Key Learning

Key Learning

  • Discover the production process of a film
  • Learn how to plan the green shots in a smart way to avoid camera track
  • Learn how to use scripts to optimize the workflow
  • Script creation: Learn how to how to address all the client requirements

Description

Description

ArX Solutions is a top U.S. visualization firm founded 19 years ago. We’ve created more than 5,000 images and over 200 films and animations. At the beginning of 2015 we were asked to create a film with live actors to show the vision for the New Waldorf Astoria. There was a big catch: it had to be finished in less than 30 days from beginning to end. In this class we will show the different steps taken to make this happen. This includes the script creation: coming up with a good idea; the storyboard: communicating our ideas to the client; the 3D when there was no design in place: the charrette process and work on site with the designers; and the green screen production. We will also cover tips and tricks; how to plan the shots in a way that work for a short timeframe; using 3D Max software and optimization of the rendering times through different scripts; the post production: blending all the pieces together; and the audio track: how it is as important as the visuals.

Target Audience

Target Audience

Architectural Visualization Studios, 3D artists

Speakers

Speakers

Gonzalo Navarro

Gonzalo Navarro is the creative director at ArX Solutions, a pioneer in computer graphics in 3D. Gonzalo originally created the company with his brother Patricio Navarro as an architectural firm in Buenos Aires, Argentina. In 2001 they created ArX Digital Studios focused in 3D computer graphics. ArX Digital Studios became the first company registered in Argentina with an exclusive focus on architectural visualization. In 2003 Gonzalo spearheaded the firm’s entry into the U.S. market. Gonzalo studied architecture in the Universidad de Belgrano in Argentina, where he was recognized as one of the top 10 students of his class. He went on to have a distinguished career as an architect. He created the first hyper-realistic computer animation and holographic presentation in Argentina in 1991. Gonzalo currently lives in Miami, Florida, where he oversees all aspects of ArX Solutions.

Related Classes

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Tags

Published

  • 2015
  • AV12157
  • AU Las Vegas

Software

  • 3ds Max
  • AutoCAD

Industry

  • Architecture Services

Topics

  • Design Visualization