This class will cover real-life industrial tips that enable the creation of high-quality visualizations in an effective and flexible way. Through a few examples we will touch 3 distinctive areas of the topic, including parametric modeling; optimized image production (workflow proportion of 3D and post production); and architectural presentation tricks (inventive animation techniques). There will be software insights regarding 3ds Max software, Chaos Group's V-Ray rendering engine, Itoo Forest Pack plug-in, SolidRocks software, ATK, and Adobe Photoshop software. This presentation is not only for 3D artists—it’s also for architects.
András Káldos is the CEO and co-founder of Brick Visual KFT, and the founder of Brick Visual AS. He received degrees from University of West Hungary (Institute of Applied Arts), Budapest University of Technology and Economics (Architectural Engineer Institute), and Montázs Drawing School. His past work experience includes Real5D (lead architect/visualizer) and Gereben Marián Architects, among others. He has received many awards, including 2010 Best Fresh Graduate (hg.hu); 2009 Junior Príma Prize, Category of Architecture; 2009 Herman Ottó Elementary School Rehabilitation, First Prize (Gereben); 2008 Town Development Competition, Sopron, First Prize; 2006 Creviz Visualization Competition, First Prize; and 2004 Areco Design Competition, Special Prize.
This course will show designers, architects, and engineers how to make better and more-appealing animations for visualization, architecture, and design. Taught by an animation-industry veteran, this fast-moving presentation will take the basic principles of animation and use them to demonstrate ways to make your animations more visually appealing and easier to understand. The course will cover such topics as the importance of design and layout and the importance of storytelling, and we’ll discuss maintaining proper timing and adding weight. We will also cover technical topics such as animation curves, motion paths, and procedural animation, but in a non-software-specific way to make the topics and processes accessible to all. This session features 3ds Max and Maya. AIA Approved
InfraWorks 360 software has tremendous potential for planners and architects. In this era of big open data and the integration of the Internet of Things with the built environment, municipal governments must find new ways to use this growing wealth of information to improve civic engagement, promote economic development and entrepreneurship, and make data-driven decisions. From this perspective, InfraWorks 360 software can not only create a unified platform for all of this data, but also visualize it in 3D, combining all your Revit (RVT) files into a single model, rendering in real time, and running various analyses. This class will use real-world examples to look at all of the features around district planning, transportation infrastructure projects, and airports. We will also walk through how to create and test the impact of various design scenarios and then share those with project stakeholders. Note that we will not be doing any roadway or bridge design in this session. This session features InfraWorks 360 and 3ds Max. AIA Approved
Back by popular demand—this timeless class will guide you through the essentials of creating a stunning image. Nowadays it’s not enough to just know how to create a rendering; to sell your image it’s important to know the vital rules and principles of photography. This class will break down the principles of well-known architectural photographs and renderings and translate them to creating renderings using 3ds Max software. This class will also highlight photographic elements and demonstrate how to apply them to 3D renderings. So, whether you want to create better renderings or learn more about photography, this class is for you. This session features 3ds Max. AIA Approved
Roadway designs are complex, detailed, and huge, geographically speaking. This course will show methods for managing large-scale roadway projects in 3ds Max software with a focus on keeping file sizes as small as possible. We’ll show tips to help organize, build, and render animations that span many square miles without the need of a fleet of supercomputers. This session features 3ds Max. AIA Approved
This class will discuss using the 3ds Max software development kit (SDK) for automating common tasks within 3ds Max software. We will spend time discussing the .NET API and the Python environments, and we’ll compare them both. The Python SDK is using a newer API called MaxPlus, but it is not fully exposing the C++ API. While .NET API is exposing most of the C++ API, it can sometimes be more difficult to work with. We will compare them and show techniques for automating common tasks, and creating user interfaces to control your tools. This session features 3ds Max. AIA Approved
This class is intended for architectural visualizers and visual-effects artists alike. It aims to demonstrate Factory Fifteen’s unique position between these 2 industries by showcasing 2 projects—a proof-of-concept science-fiction drama, and a film showcasing a stadium for the 2022 FIFA World Cup. Attendees will learn how Factory Fifteen’s work in film has cross-pollinated the firm’s work with architects, creating new digital workflows and sensibilities toward “selling architecture.” As well as providing an overview, the speaker will go in detail into the filming and 3D post-production (using 3ds Max software and V-Ray) of one hero shot from each project, as well as illustrating planning and execution at every stage. The first shot involves the design, build, and animation of a mechanical robot and its integration into film footage. Shot 2 involves an elaborate time-lapse sequence over 8 years within a World Cup stadium, from tournament mode to legacy mode, dramatically replacing footage with an evolving digital sequence that leads us to the year 2030. This session features 3ds Max.
Lighting is often viewed as one of the most complex topics in 3D rendering. Lights are technically simple to use, but without the theory behind, one might feel lost. In this class, attendees will learn basic techniques that will help them achieve well-balanced and photorealistic-looking renders. Attendees will receive point-to-point guidance that will help with the lighting process of any scene. Building on last year’s presentation, the speaker will provide a quick summary of the previously explored topics, including the concept of light hierarchy. Furthermore, attendees will learn how to balance the exposure of a scene that has both interior and exterior lighting. To help understand common lighting mistakes, the class will analyze a couple of badly lit scenes, find errors, and learn how to fix them. At the end of the class, attendees should be able to improve their lighting skills by applying these basic concepts, and achieve photorealistic renderings. This session features 3ds Max.
This lecture will be an entertaining and exhaustive behind-the-scenes look at the way DBOX created an entire marketing campaign for the tallest residential tower in the western hemisphere. Starting with the naming of 432 Park Avenue, we will look at how a brand position grows to inform every aspect of a creative process. We will examine branding, visualization, film, interactive, casting, advertising, film direction, architectural photography, fashion photography, aerial photography, and music composition. The lecture will touch on the process of every step, examining how conceptual sketches evolve into successful final-marketing weapons. While the lecture will visit almost every creative discipline at DBOX, we will reserve considerable detail for the visualization, concept, and film work of 432 Park Avenue. This session features 3ds Max. AIA Approved
The class will go through the different steps of developments of a virtual-reality (VR) experience applied to the field of architecture and real estate. The class will discuss planning, scripting, storyboarding, prototyping, shooting for VR content, shooting aerial content for VR, producing 3D computer-generated content, and tracking live-action spherical content for VR. We’ll also discuss visual effects, compositing, and post-production for VR content. We’ll cover the planning and implementation of the experience—the distribution of the experience. This session features 3ds Max and Autodesk Stingray. AIA Approved
Movies do it. Many popular television shows, like “Game of Thrones,” are basing most of their effects on it. Commercials love the opportunities. But what about architecture? Can it help clients to better understand their sites, their designs, the directions, and their companies’ impacts on the communities? This class will demonstrate the advantages of using the techniques of integrating computer graphics into a live plate. We’ll examine the process and the possible pitfalls, especially when it comes to using it with aerial footage. This session features 3ds Max, Maya, and Revit. AIA Approved
Design visualization brings unique challenges from various model sources. Using tools like the Max Creation Graph (MCG) editor enables users to create new tools and techniques to tackle those challenges. Do you get geometry from sources that are incomplete or overly complex? Have you ever wanted to replace them, but need to be able to customize the results? MCG enables you create just those types of tools for your design visualization toolkit. In this session, we will examine how to use MCG to expand your toolkit, and how to approach the idea of tool creation. This session features 3ds Max. AIA Approved
Unmanned aerial vehicle (UAV) technology has given the artist an exceptionally unique tool for storytelling. Elevating our view from ground level gives us a chance to show architecture both in scale and context. This interactive discussion will begin with a brief introduction to examples of the types and applications of UAVs used in architectural storytelling. After discussing how the various class attendees use UAVs in storytelling, we will talk about best practices in craft operation and in storytelling techniques. We will then wrap up by collaborating on how the various class attendees work in post-production with the footage. This session features 3ds Max and Revit.