Could innovative engineering and architecture be the key to a richer, fairer, cooler, safer world? Amory Lovins's real-world examples from buildings, industry, and vehicles show how integrative design—optimizing a whole system for multiple benefits, not isolated components for single benefits—can yield radical energy efficiency, often at lower capital cost, while giving the designers competitive advantage, bigger profits, and more fun.

 Physicist Amory Lovins is cofounder, Chairman, and Chief Scientist of Rocky Mountain Institute—an independent, entrepreneurial, nonprofit think-and-do tank that creates abundance by design. He advises major firms and governments worldwide on advanced energy and resource productivity. His latest awards include the National Design Award (Design Mind), an Hon. AIA, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, and selection by Time as one of the 100 most influential people in the world